Various unused designs for a brand that delivers produce and cooking ingredients to bakeries and supermarkets in Puerto Rico and across the Caribbean. As a family company, it was important to the client to have the local and natural island factors shine throughout the illustrations. As a result I went in a more organic, loose style and created a series of illustrations to be used in branding materials and web design.
Brand Elements Introduction:
Conceptual Assets
Background Textures derived from the island topography and the ocean
Illustrations for Produce, Cooking Tools and Deserts
Typography Hierarchy and Iconography Set
Color Palette
Color Theory | Value Contrast Check
Research | Brainstorming | Creative Direction
